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Viewpoints and inspiration for the new era of retail

The future of retail experience

by Warren Richmond | CEO Situ Live | Jan 7, 2021

9 trends that prove the high street can revitalise retail in 2021, from frictionless technology to hyper personalised experiences

Harness the power of experiential retail

by Warren Richmond | CEO Situ Live | Dec 16, 2020

By providing an original, energising, and personalised shopping experience, brands will be rewarded with enhanced customer loyalty and revenue.

Why I had to join the experience retail media revolution

by Sarah O'Sullivan | CRO Situ Live | Nov 19, 2020

Why after 20 years in the out-of-home advertising industry I quit my job to join the experience retail media revolution.

A zero-sum game in retail?

by Graeme Anderson | People Insights Partner | Nov 12, 2020

Have retailers forgotten the importance of culture and people? For years it seems they have put margins and profit per square metre ahead of this.

Buying online doesn’t mean shopping online

by Roberto Simi | CTO Situ Live | Oct 13, 2020

When it comes to making an important purchase, seeing is believing. We like to get up close, get a feel for something - experience it.

The truth about experiential retail

by John Emmerson | COO Situ Live | Oct 7, 2020

The unprecedented challenges we all currently face won’t last forever, but will no doubt have a lasting impact on how brands and retailers operate.

Winning the battle for brand engagement

by Kirsten Ward | CMO Situ Live | Oct 1, 2020

Traditional retail simply isn’t working for high consideration purchases. Brands know it, retailers know it, and consumers have known it for some time!

Experiential technology in retail - novelty or utility?

by Roberto Simi | CTO Situ Live | Aug 24, 2020

Much of the experiential tech has little value. They are novelties and marketing stunts. To create excitement and loyalty, shoppers need tangible benefits.

What retailers have forgotten

by Warren Richmond | CEO Situ Live | Jul 29, 2020

To anyone who wants to see change in physical retail I have a question to ask: What is the single thing non-food retailers need to do to create positive change?