Live better

Viewpoints and inspiration for the new era of retail

Behind the brand: SleepHalo

by Lexie Taylor | Social Media & PR Manager | Apr 8, 2021

Designed and manufactured in the UK, SleepHalo allows users to wirelessly charge their mobile devices whilst enjoying protection from the associated radiation.

5 lessons learnt in the last year as Situ Live’s CEO

by Warren Richmond | CEO Situ Live | Apr 1, 2021

2020 came and bought a lot of uncertainty, disruption, and loss, but it also provided an opportunity to learn, try new things and refresh ways of working.

Where will retail be in 10 years

by Warren Richmond | CEO Situ Live | Mar 29, 2021

The 'Westfield How We Shop: What's Changed,' report explores how consumers in the UK and across Europe will be shopping by 2030.

How can you get your products in stores?

by Sarah O'Sullivan | CRO Situ Live | Mar 23, 2021

Want to get your products on the shelves? Here are some top tips to help you and your product stand out from the crowd.

Happy staff make for better experiences

by John Emmerson | COO Situ Live | Mar 18, 2021

The right staff can make or break your retail business. So, it is critical to recruit, develop and motivate the right people.

Behind the brand: BLUNT Umbrellas

by Lexie Taylor | Social Media & PR Manager | Mar 16, 2021

We caught up with Greig Brebner, the brains behind BLUNT Umbrellas. We talk inspiration, extreme demonstrations and collaborating with Situ Live.

Why now is the time for retail

by Warren Richmond | CEO Situ Live | Mar 5, 2021

There is a pent-up demand for experiences which brands can capitalise on, but they need to be acting with purpose and adding value to the customer experience.

Great product data enhances shopping experiences

by Roberto Simi | CTO Situ Live | Feb 26, 2021

The importance of great product data is often underestimated, with many online retailers underperforming due to incorrect, incomplete or unoptimised data.

Bringing an experiential retail project to life

by Kirsten Ward | CMO Situ Live | Feb 16, 2021

Situ Live is partnering with events and experiential agency, Bearded Kitten, to deliver an interactive shopping experience that will reinvent retail.

Retailtainment: the experiential retail revolution

by Warren Richmond | CEO Situ Live | Jan 28, 2021

Good riddance to the boring aspects of shopping. Stores need to bring the magic back to retail if they want to lure people away from their digital devices.

The future of retail experience

by Warren Richmond | CEO Situ Live | Jan 7, 2021

9 trends that prove the high street can revitalise retail in 2021, from frictionless technology to hyper personalised experiences

Harness the power of experiential retail

by Warren Richmond | CEO Situ Live | Dec 16, 2020

By providing an original, energising, and personalised shopping experience, brands will be rewarded with enhanced customer loyalty and revenue.

Why I had to join the experience retail media revolution

by Sarah O'Sullivan | CRO Situ Live | Nov 19, 2020

Why after 20 years in the out-of-home advertising industry I quit my job to join the experience retail media revolution.

A zero-sum game in retail?

by Graeme Anderson | People Insights Partner | Nov 12, 2020

Have retailers forgotten the importance of culture and people? For years it seems they have put margins and profit per square metre ahead of this.

Buying online doesn’t mean shopping online

by Roberto Simi | CTO Situ Live | Oct 13, 2020

When it comes to making an important purchase, seeing is believing. We like to get up close, get a feel for something - experience it.

The truth about experiential retail

by John Emmerson | COO Situ Live | Oct 7, 2020

The unprecedented challenges we all currently face won’t last forever, but will no doubt have a lasting impact on how brands and retailers operate.

Winning the battle for brand engagement

by Kirsten Ward | CMO Situ Live | Oct 1, 2020

Traditional retail simply isn’t working for high consideration purchases. Brands know it, retailers know it, and consumers have known it for some time!

Experiential technology in retail - novelty or utility?

by Roberto Simi | CTO Situ Live | Aug 24, 2020

Much of the experiential tech has little value. They are novelties and marketing stunts. To create excitement and loyalty, shoppers need tangible benefits.