Live better
Viewpoints and inspiration for the new era of retail
Behind the brand: Innermost
by Lexie Taylor | Growth Marketing Manager | Sep 15, 2021
Shivraj Bassi founded Innermost in 2017 with a clear vision – to craft products that put you in charge of your health, not the other way around.
Why Westfield London?
by Lexie Taylor | Growth Marketing Manager | Sep 9, 2021
Situ Live is reimagining the retail experience for a new era – and it's this journey of discovery that makes Westfield London the perfect location.
Behind the brand: VAHA
by Lexie Taylor | Growth Marketing Manager | Sep 8, 2021
VAHA is the future of home training, an interactive fitness mirror that provides members with fully personalised and immersive training.
Behind the brand: WW
by Lexie Taylor | Growth Marketing Manager | Sep 1, 2021
When it comes to achieving optimum health, WW are the go-to experts so we’re excited to catch up with Anna Hill, SVP and General Manager of WW UK.
Why brands must embrace immersive artistry
by Lexie Taylor | Growth Marketing Manager | Aug 24, 2021
To get a greater insight into the ethereal world of immersive artistry, we spoke to Grant Dudson, Creative Director at experiential agency, Chorus.
Situ Live - the UK's safest and smartest retail venue
by Andrew Busby | Founder, Retail Reflections | Aug 23, 2021
As we learn more about the Covid-19 virus, we understand we need layers of complementary technology to provide superior protection
Behind the brand: Flokk
by Lexie Taylor | Growth Marketing Manager | Aug 18, 2021
Flokk is a ‘house of furniture brands’, designing furniture that takes fewer resources from the planet, produce less waste, and reduce their carbon footprint.
Behind the brand: BIBO
by Lexie Taylor | Growth Marketing Manager | Aug 16, 2021
Did you know we spend four months of our lives waiting for the kettle to boil? Well thanks to BIBO, you can get chilled and hot water at the touch of a button.
Behind the brand: Lumie
by Lexie Taylor | Growth Marketing Manager | Aug 11, 2021
Dread the sound of your alarm clock going off each morning? This is your sign to ditch your phone alarm in favour of a more natural start to the day.
Changing how you discover fitness products forever
by Lexie Taylor | Growth Marketing Manager | Aug 3, 2021
Situ Live will provide a one-stop shop for all aspects of fitness, wellness, and nutrition to help you achieve your life goals.
Behind the brand: La Pochette
by Lexie Taylor | Growth Marketing Manager | Jul 28, 2021
Gone are the days of toting your sweaty gym kit around in a shabby shopping bag. La Pochette is offering a stylish, functional alternative to the workout bag.
Shops are for more than spending
by Lexie Taylor | Growth Marketing Manager | Jul 14, 2021
We speak to Dr Cathrine Jansson-Boyd, Reader in Consumer Psychology at Anglia Ruskin University, to hear her views on how shopping habits have changed.
Sage at Situ Live: Wake up and smell the coffee
by Lexie Taylor | Growth Marketing Manager | Jul 6, 2021
To truly understand the value of a product, you need to experience it for yourself. That's why we're excited to showcase Sage appliances in our Westfield venue.
What do Millennial shoppers really want?
by Warren Richmond | CEO Situ Live | Jun 29, 2021
Here's what brands need to know about attracting and retaining consumers from this digitally intuitive, highly connected, and social media savvy demographic.
Behind the brand: PERRY eHopper
by Lexie Taylor | Growth Marketing Manager | Jun 24, 2021
Situ Live ran a competition to find the next generation of entrepreneurs. The winner? PERRY eHopper. We sit down with founder, Andy Perry to find out more.
Situ Live Spotlight: meet the winners
by Lexie Taylor | Growth Marketing Manager | Jun 15, 2021
Meet the next generation of high street entrepreneurs with pioneering products to be showcased at Situ Live's Westfield venue.
Situ Live Spotlight: shortlist announced
by Lexie Taylor | Growth Marketing Manager | Jun 8, 2021
To celebrate the launch of Situ Live at Westfield, London, we’re shining a light on innovative emerging brands through our Situ Live Spotlight competition.
Behind the brand: Anthony Mullan
by Lexie Taylor | Growth Marketing Manager | Jun 2, 2021
We chat to Anthony, founder of Anthony Mullan Furniture, who will be bringing Situ Live’s custom-built Nutrition Kitchen to life.
How can you get your products in stores?
by Sarah O'Sullivan | CRO Situ Live | Jun 1, 2021
Want to get your products on the shelves? Here are some top tips to help you and your product stand out from the crowd.
What do Gen Z shoppers really want?
by Warren Richmond | CEO Situ Live | May 27, 2021
The results may surprise you. Even with their digital upbringing, Gen Zs are still turning to physical retail for discovery and real-life experiences.
Behind the brand: Lupe
by Lexie Taylor | Growth Marketing Manager | May 25, 2021
More cleaning, less charging. Lupe was founded by Pablo and Lucas to solve the frustrations consumers were having with existing cordless vacuum cleaners.
Behind the brand: Hyperice
by Lexie Taylor | Growth Marketing Manager | May 11, 2021
We catch up with the Hyperice team to hear how they became leaders in recovery and movement enhancement technology.
Behind the brand: Coravin
by Lexie Taylor | Growth Marketing Manager | Apr 30, 2021
Pour yourself a glass as we sit down with Greg Lambrecht, Founder of Coravin, who is on a mission to change the way the world drinks wine.
The value of an engaged customer
by Sarah O'Sullivan | CRO Situ Live | Apr 26, 2021
How engaged is your customer? It’s a million-dollar question (literally) and should warrant a deep focus from any brand with high growth ambition.
Behind the brand: SleepHalo
by Lexie Taylor | Growth Marketing Manager | Apr 8, 2021
Designed and manufactured in the UK, SleepHalo allows users to wirelessly charge their mobile devices whilst enjoying protection from the associated radiation.
5 lessons learnt in the last year as Situ Live’s CEO
by Warren Richmond | CEO Situ Live | Apr 1, 2021
2020 came and bought a lot of uncertainty, disruption, and loss, but it also provided an opportunity to learn, try new things and refresh ways of working.
Where will retail be in 10 years
by Warren Richmond | CEO Situ Live | Mar 29, 2021
The 'Westfield How We Shop: What's Changed,' report explores how consumers in the UK and across Europe will be shopping by 2030.
Happy staff make for better experiences
by John Emmerson | COO Situ Live | Mar 18, 2021
The right staff can make or break your retail business. So, it is critical to recruit, develop and motivate the right people.
Behind the brand: BLUNT Umbrellas
by Lexie Taylor | Growth Marketing Manager | Mar 16, 2021
We caught up with Greig Brebner, the brains behind BLUNT Umbrellas. We talk inspiration, extreme demonstrations and collaborating with Situ Live.
Why now is the time for retail
by Warren Richmond | CEO Situ Live | Mar 5, 2021
There is a pent-up demand for experiences which brands can capitalise on, but they need to be acting with purpose and adding value to the customer experience.
Great product data enhances shopping experiences
by Roberto Simi | CTO Situ Live | Feb 26, 2021
The importance of great product data is often underestimated, with many online retailers underperforming due to incorrect, incomplete or unoptimised data.
Bringing an experiential retail project to life
by Kirsten Ward | CMO Situ Live | Feb 16, 2021
Situ Live is partnering with events and experiential agency, Bearded Kitten, to deliver an interactive shopping experience that will reinvent retail.
Retailtainment: the experiential retail revolution
by Warren Richmond | CEO Situ Live | Jan 28, 2021
Good riddance to the boring aspects of shopping. Stores need to bring the magic back to retail if they want to lure people away from their digital devices.
The future of retail experience
by Warren Richmond | CEO Situ Live | Jan 7, 2021
9 trends that prove the high street can revitalise retail in 2021, from frictionless technology to hyper personalised experiences
Harness the power of experiential retail
by Warren Richmond | CEO Situ Live | Dec 16, 2020
By providing an original, energising, and personalised shopping experience, brands will be rewarded with enhanced customer loyalty and revenue.
Why I had to join the experience retail media revolution
by Sarah O'Sullivan | CRO Situ Live | Nov 19, 2020
Why after 20 years in the out-of-home advertising industry I quit my job to join the experience retail media revolution.
A zero-sum game in retail?
by Graeme Anderson | People Insights Partner | Nov 12, 2020
Have retailers forgotten the importance of culture and people? For years it seems they have put margins and profit per square metre ahead of this.
Buying online doesn’t mean shopping online
by Roberto Simi | CTO Situ Live | Oct 13, 2020
When it comes to making an important purchase, seeing is believing. We like to get up close, get a feel for something - experience it.
The truth about experiential retail
by John Emmerson | COO Situ Live | Oct 7, 2020
The unprecedented challenges we all currently face won’t last forever, but will no doubt have a lasting impact on how brands and retailers operate.
Winning the battle for brand engagement
by Kirsten Ward | CMO Situ Live | Oct 1, 2020
Traditional retail simply isn’t working for high consideration purchases. Brands know it, retailers know it, and consumers have known it for some time!
Experiential technology in retail - novelty or utility?
by Roberto Simi | CTO Situ Live | Aug 24, 2020
Much of the experiential tech has little value. They are novelties and marketing stunts. To create excitement and loyalty, shoppers need tangible benefits.