Behind the brand: BIBO

by Lexie Taylor | Growth Marketing Manager

Aug 16, 2021

Did you know that on average we spend four months of our lives waiting for the kettle to boil? Luckily thanks to BIBO, you can get filtered chilled and hot water at the touch of a button – so you can spend your valuable time elsewhere.  

To hear more about the many health, environmental, and cost benefits of the BIBO Classic water dispenser, we chat to Mim Donoghue, Director of Growth.

Describe the BIBO Classic in one sentence.

The BIBO Classic is a countertop water dispenser that gives you boiling and chilled, filtered water, on demand.

Heralded as the future of water dispensing, what features set BIBO apart?

The BIBO Classic simply plumbs onto your cold mains water supply and sits beautifully on your worktop. With a touch of a button, you can get instant chilled water, as low as 4°C, and hot water, as high as 98°C – always deliciously filtered.

Not to mention it's 25 percent cheaper to run than a kettle and is an affordable alternative to expensive under-counter tap systems. Wave goodbye to your kettle, filter jug and plastic bottled water - saving time, energy and doing your bit to help the environment!

It’s brilliant that it helps reduce your single-use plastics, how important is sustainability to the BIBO mission? 

It’s super important! Long after you’ve quenched your thirst with that bottle of mineral water, the environment continues to pay for decades to come – around 450 years to be precise! Not only does the BIBO help you reduce your single-use plastics, but it can help reduce energy waste and all its filters are 100 percent recyclable.

Are there any health benefits associated with the BIBO Classic?

Our customers tell us the BIBO has transformed the way they live with pure tasting water enjoyed throughout the family, replacing the need for a kettle, buying fizzy drinks and bottled water.

As well as enjoying great tasting hot and cold drinks, the BIBO also helps to promote good habits with our customers drinking and enjoying much more water - kickstarting a healthier lifestyle. Whether it’s boosting the immune system, aiding digestion, helping with sleep, or improving productivity – hydration is key! Over 85 percent of our customers now drink more water since having their BIBO!

We could all probably do with drinking more water, do you have any tips on how to stay hydrated?
  • Start the day right! Drink a large glass of water when you wake to re-hydrate after the night and to flush out the toxins that have built up in your system.
  • Drink a glass of water with every meal – breakfast, lunch, and dinner.
  • Invest in a reusable water bottle – take it with you on the go or have it on your desk during the working day.
  • Download an app – there are lots out there that will send you regular reminders to keep up your water intake!
  • Add a slice of lemon – if you think plain water is boring, add a slice of lemon or a squeeze of fresh orange to add some flavour!
Finally, what are you most looking forward to about having your product in our Situ Live Westfield experiential venue?

We are really looking forward to new people discovering the BIBO product. It’s super compelling seeing the BIBO in action and we’re excited for consumers to be able to experience this! We are thrilled to be part of a new innovative retail environment.