Behind the brand: BLUNT Umbrellas

by Lexie Taylor | Growth Marketing Manager

Mar 16, 2021

We’ve all been there. You begrudgingly brave the wind and the rain, only for your umbrella to turn inside out, leaving you red-faced and exposed to the elements.

But rather than putting up with undeniable flaws of the traditional umbrella, Greig Brebner saw an opportunity to innovate a product which has remained largely unchanged for over a century.

We caught up with Greig, Founder of BLUNT Umbrellas, to get a sneak peak behind the brand, as we talk inspiration, extreme demonstrations, potential collaborations, and more.

Describe your product in one sentence.

We take ordinary products and turn them into extraordinary experiences – starting with the umbrella.

Tell us why a BLUNT Umbrella is the only umbrella you’ll ever need.

The BLUNT Umbrella is a perfect blend of form and function.

It is the only umbrella on the market with a fully tensioned canopy for unparalleled performance.

The patented tips open like miniature umbrellas within custom pockets at the canopy edge and perform multiple purposes to make the BLUNT Umbrella what it is.

It is also built to last.

We are focused on leading by example when it comes to sustainability and adopting the everyday use of reusable products.

Unlike the traditional umbrella, which is mass-produced and built to fail, BLUNT Umbrellas are designed to be fully repaired, giving us our 'Repair, not Replace' ethos.

This means if something goes wrong, you won't have to throw away your umbrella. Rather we will fix it for you anywhere around the world to be as good as new. We back this up with a 2-year global manufacturer’s warranty.

What is the inspiration behind BLUNT Umbrellas?

I grew up inspired by my father, watching him in his workshop whilst he created amazing things from basic materials. This enabled me to evolve my own talents over time as I worked on personal creations. I’ve always wanted to create something that would stand the test of time.

When living in London in 1999 and walking down Regent Street on a rainy afternoon I noticed the sheer number of umbrellas doing a poor job, ending up inside out and in rubbish bins.

It was then that I was inspired to start my work on developing the umbrella, an item which has been around for over 150 years and hasn’t fundamentally evolved since inception.

Are there any additional features that you’d like to tell us about?

The key functional elements that make BLUNT Umbrellas unique are the patented BLUNT tip. These perform multiple functions from transferring the radial force evenly into the canopy, creating a tensioned, aerodynamic surface for superior performance in the wind.

They also reinforce the umbrella in a traditional area of weakness by eliminating the point loading, and lastly eliminate the sharp points at the canopy edge which can be hazardous on busy streets.

Each BLUNT Metro Umbrella has a unique spinning canopy, so if you bump into others in busy places you won’t catch your canopy on anything.

Your umbrellas are the strongest and most aerodynamic on the market, what is the most extreme thing you have done to demonstrate this?

We believe style shouldn’t come at the cost of performance, which is why we have created the strongest, most aerodynamic and protective umbrella on the market.

We put our umbrellas through rigorous testing in all extremes to ensure they are built to last.

BLUNT Umbrellas have been tested in wind-tunnels with strong winds up to 70mph, through a paint ball test firing over 1000 paint balls at a single umbrella and we even conducted a fire hose test, shooting over 1400 litres of water at the canopy. Seeing is believing - view these videos on our website.

You’ve collaborated with some extraordinary designers and artists, who would you love to work with given the chance?

We'd love to work with any other like-minded brands, designers and artists that share BLUNT's vision and mission.

That is, they are seeking to be the best in their chosen field. They know that aesthetic, quality and performance come from innovative design and unique style. And of course, looking for creative solutions!

We’re really excited to bring your products to life in our Westfield London venue this summer. What was it about Situ Live that spurred you to work with us?

Situ Live allows our customers to experience the brand first-hand before purchasing an umbrella, with immersive presentations highlighting the technical features and functions of each umbrella.

Westfield London is recognised as the number one shopping centre in the UK, in a city that I spent many years developing and testing the first BLUNT Umbrella, so it will be an exciting moment for us to be part of the new era and growth of experiential retail alongside some inspiring brands.

BLUNT will be showcasing their award-winning umbrellas at Situ Live, opening at Westfield London this summer, as part of the ‘On the Move’ theatre.