Situ Live Spotlight: shortlist announced

by Lexie Taylor | Social Media & PR Manager

Jun 8, 2021

Situ Live partnered with small business support provider Enterprise Nation to give emerging innovation brands the chance to win a space in our Westfield London store.

We are reimagining retail, providing a physical destination for emerging online brands to showcase their pioneering products. A platform where brands can engage with shoppers in real life, increasing brand exposure and enhancing their digital sales.

Warren Richmond, CEO of Situ Live says, "The competition is essential as there is currently nowhere else on the high street that helps entrepreneurs drive product engagement and consideration in a cost-effective way. I feel privileged to have played a part in reviewing some of the fantastic entries received."

With over 500 submissions the decision-making process was not easy, but Situ Live is excited to announce the shortlist.


asap water crafts - Electric jet boards which blast you through the water. Boat owners, water sport lovers and families choose the Wave Jam jet boards as the ultimate gadget to explore further on the water. This is a new way to move on water using all electric propulsion with zero emissions.

Breathe Tech – Smart air quality monitors instantly displays real-time air pollution levels so you can reduce your exposure to toxic air, measuring toxic PM2.5 air pollution with accurate laser sensor. The BREATHE | Smart 2 means you can always see what’s in the air you are breathing, wherever you are.

Finding Roots – A MicroGarden subscription delivering beautiful ready-planted containers to your door every season. They believe everyone should have access to garden space regardless of where they live. Customers personalise their MicroGarden choosing the pot colour and plant theme, and Finding Roots delivers to their door every three months providing plant support and guidance.

Hytro – Patented performance TechWear which incorporates blood flow restriction technology, or BFR, helping you drive muscle growth, speed up recovery and hit your targets like never before. BFR can be used as a solo workout, or in addition to traditional strength training. It can be used with weights, resistance bands or bodyweight. 

Innermost – A wellness brand focused on creating solutions to people’s needs through the power of nutrition. Nutritional supplements upgraded with brain-boosting, mood-lifting and body-optimising ingredients. Developed to help you think, feel and perform your best, whoever and wherever you are on your journey.

La Pochette - Disrupting the traditional kit bag, innovative functionality gives freedom to remain ‘fitness ready’ whilst maintaining a plastic-free workout. Lightweight water-resistant kit pouches fit inside day bags which are antimicrobial, odour-repellent and machine washable.

Perry eHopper – The UK’s lightest electric folding bike. Beautifully crafted and engineered to provide the most comfortable of rides. The Perry eHopper assists your riding up to 15mph with its 250W brushless geared DC motor, while the 50km range will ensure you get to where you need to go.

Vojo – Helps people reach their health goals with a plant-based diet personalised to their needs. Unlike other plant-based advice which can be conflicting, confusing and don't work for everyone, Vojo makes sure you're getting everything you need by personalising your diet based on your DNA.


Finalists will go on to pitch their product or service to a panel of judges, with the winner receiving a one-year product residency at Situ Live worth £24,000. Three runners up will receive one-month residencies worth £2,000 each.

The winners will be showcased alongside a world-class collection of brands including Maserati, Oculus, Fitbit, Bosch, and many more.