Sage at Situ Live: Wake up and smell the coffee

by Lexie Taylor | Growth Marketing Manager

Jul 6, 2021

Launching in Westfield London on 4th October, Situ Live is an experience-led shopping destination featuring an everchanging line-up of leading brands. The concept was born out of the belief that to truly understand the value of a product, you need to experience and interact with it in real-life.

Situ Live is excited to announce its partnership with Sage Appliances, a global leader in premium home and kitchen appliances, enabling shoppers to try their award-winning coffee machines, ovens and range of blenders and juicers in real-life. Visitors will see the products demonstrated live and even enjoy food and beverage tastings in the venue’s custom-built ‘Nutrition Kitchen’.

Warren Richmond, CEO and founder of Situ Live says, “Sage is a brilliant brand that enhances people’s lives through innovation and exacting design, and we’re really excited to bring their products to life in our Nutrition Kitchen.”

“Over the last year we have seen an unsustainable rise in online product returns. I strongly believe physical retail is still the best way consumers can ensure they are making the right purchase decision. To buy the best oven, I truly think you need to taste the food it produces. To select the right coffee machine, you need to taste what a perfectly café-crafted espresso drink can taste like when made in your own home.”

Consumers are hungry for experience-based connections with brands, often paying as much attention to how brands interact with them as on the product they sell. So, they need to be delivering exceptional, personalised customer experiences if they want to continue to attract and retain loyal customers.

Mark Adams, Sage Appliances’ Country Manager, UK & Ireland says “We’re excited to be a part of Situ Live and participating in this dynamic initiative. We’ll be using a combination of interactive demonstrations and stories to showcase our products, while helping people create brilliant food moments both in-store and at home.”