by Lexie Taylor | Growth Marketing Manager
Sep 9, 2021
Situ Live will take visitors on a journey through various lifestyle theatres where you can immerse yourself in interactive performances with innovative products.
Opening in October 2021, it promises to be a playhouse like no other, reimagining the retail experience for a new era – and it's this journey of discovery that makes Westfield London the perfect location.
Westfield, White City, is London’s premium shopping and leisure destination – a pioneering and vibrant environment where people gather to shop, eat, and meet. With over 450 retail outlets, from high-end stores to trendsetting boutiques, there is nothing you can’t find at this one-stop-shopping haven.
Attracting visitors from across London, the home counties, and wider areas, it couldn’t be easier to get there – thanks to four London Underground stations serving three Tube lines, one Overground station, and two bus stations. Not to mention a dedicated taxi lounge and eco-friendly bike parking.
If you’re driving, avoid the queues and save time by using the smart parking service to automatically pay, allowing you to effortlessly drive in and out of the 5,500-capacity carpark. You’ll also never need to worry about finding a space, even at the busiest times, as Westfield provide a valet parking service – you can even have your car cleaned while you shop.
Following a £600m expansion in 2018, it’s claimed the title of Europe’s largest retail destination, adding over 100 new shops, eateries, and entertainment venues. Loved by locals and tourists alike, it attracts over 31 million visitors each year with the average shopper spending £110 per visit.
Westfield London goes above and beyond to provide total convenience for its visitors, with free Wi-Fi, mobile charging stations, kid’s play areas, multifaith prayer rooms, a Post Office and numerous water stations. It’s the little things that make a big difference.
If you’re struggling for outfit choices or just want to be inspired by something new, you can even treat yourself to a personal styling consultation, while the hands-free shopping service means you won’t even have to carry your shopping with you.
“Our London centres have welcomed millions of visitors through their doors since the re-opening of non-essential retail in April, as people come to us looking for the latest concepts and experiences across retail, entertainment and dining. This commitment to offering customers something new and exciting when they enter our centres, combined with our scale, means we’re able to offer brands both the customer base and the flexible spaces they need to flourish.”
Jacinta Rowsell, General Manager for Westfield London.
If you think Westfield London is only worth visiting for the shopping, think again. The expansive venue boasts over 80 places to eat and drink, a 17-screen cinema, bowling alley, indoor mini golf, and KidZania – an interactive learning and entertainment centre for little ones.
The stunning central Atrium plays hosts to experiential, cultural and educational events throughout the year, from world film premieres and photographic exhibitions to breath-taking fashion shows and immersive pop-ups. While its Christmas lights switch on has seen A-list appearances from the likes of Rihanna, Lady Gaga, and Taylor Swift.
The shopping centre is constantly modernising and has welcomed over 30 ‘first to the UK’ retailers and new concepts, including Chinese fashion brand Urban Revivo, the UK’s largest boutique cycling offering in First Light Cycle, and now experiential retail destination Situ Live. These factors have no doubt contributed to its status as the no. 1 ranked mall in the CACI UK retail rankings.
Opening early October 2021, Westfield London will welcome a new experiential retail concept, Situ Live. This bold new approach to physical retail aims to inspire, as the venue and content seeks to help people achieve their life goals, such as getting fit, sleeping better or being more productive.
“Westfield London’s reputation for innovation, incomparable footfall, and excellent transport links made it the obvious choice of location to launch our first revolutionary venue. Situ Live will take visitors on a journey through various themed theatres and introduce them to trailblazing products.”
Warren Richmond, CEO and founder of Situ Live.